Kentico CMS provides a perfect platform for building a responsive site. Unlike some CMS packages, Kentico doesn’t pose any impediments or constraints to implementing such a design.
ENCOM utilized HTML5 and CSS3 to structure the site. Specifically, ENCOM used Bootstrap as a front-end framework including the powerful LESS component for CSS pre-processing. This allowed for greater control, flexibility and management over the look and feel of the website, with the ability to quickly make changes across the whole site by adjusting only a few variables.
The site also leveraged heavily on icon fonts and other techniques to reduce the load time and ensure good performance on mobiles.
In terms of ensuring that the site generates good leads for the business, ENCOM created a “deeply focused” design. Thus, on the home page, for example, there is a very clear and singular “start here” message for users to follow. Upon clicking that button, users are presented with content that funnels them into a particular channel of content depending on where they are in their career journey.
The site also employs a number of techniques to encourage registration. Once registered, users have access to certain restricted content and the ability to access the web apps integrated with the site. Further, the registration process itself is quick and streamlined only requiring minimal data input. However, once a user is registered, they can further fill out their profile with additional data.
The new responsive Skillsroad Website has achieved some great results since it went live. For almost every performance indicator, the new site is performing better than the old one. Most importantly, the statistics for mobiles and tablets are particularly positive. Some noteworthy accomplishments include:
- The site has seen over 13,000 members register in the first 8 months of being live.
- The bounce rate has improved 53% over the previous site and the page visits per session is up by a significant 79%. (See Figure 1)
- When looking at mobile specifically, those numbers are up 58% and 108% respectively so the mobile channel has particularly improved. (See Figure 2)
- Social Media metrics have also shown good results including over 1,200 Facebook likes. (See Figure 3)
Overall, the project has been so successful that there is already at least one new release being planned where additional features and functionality will be added to the site.